Since the Focal Point was founded in January 1976, our work has been based on quality, service, and value.

We pride ourselves in our ability to research the leading optical products and discern where there is true quality with our many years of experience, understanding manufacturing processes, and by asking tough questions of our vendors.

Our frame collection is considered one of the most extensive in the Western United States by many of our peers. We provide this inventory so your shopping experience is “worth the trip” and our clients are free to browse the shop and try on frames, assisted by one of our many ABO certified opticians.

We advise our clientele on the suitability of eyewear embracing their individual fashion and functional needs, and asking the “right questions.” We want your eyewear to be a perfect fit in appearance, personality, and your vision’s acuity.

When it comes to lens designs, our staff is well educated and highly skilled. We avail ourselves of all of the current information on lens products, attend seminars, and meet with our reps regularly as a group to insure we are keeping up to date about lens designs available and meeting our clients’ specific needs.

Our owner, David Salk, is regarded as one of the leading opticians in the United States. He is a contributor to optical publications and consults regularly with the Carl Zeiss Lens Company. The Focal Point staff share David’s passion for lenses, and our clients benefit from this “optics first” approach to eyewear.

The Focal Point welcomes high powered prescriptions and is thorough and thoughtful in problem solving. Everyone’s visual needs are different and one lens design cannot work for everyone, requiring patience and persistence to achieve success – these two words are emblematic of our approach.